Guwahati, April 24, 2026: Shoppers Stop, India’s leading premium fashion, beauty, and gifting destination, has partnered with HYBE INDIA to launch ‘Get Spotlight Ready’, an audition-inspired in-store experience, debuting in Guwahati.
This collaboration marks a significant step toward preparing India’s next generation of performers for the country’s first global girl group auditions, offering young Indian talent a gateway to the international stage.
Designed for a new generation of creators and performers, the campaign reflects a powerful cultural shift where Gen Z and Gen Alpha are evolving from audiences into aspirants ready to take center stage. Running from April 23 to May 1, the initiative seamlessly blends beauty, fashion, and global pop culture, providing customers with immersive and high-engagement experiences to prepare for the spotlight.
The initiative aligns with the growing momentum around HYBE INDIA’s global auditions, which are being conducted online from March 31 to July 31, along with on-ground auditions in Guwahati on May 3. A Pop-up Park on May 2 will further enhance engagement through interactive experiences.
Speaking on the launch, Kavindra Mishra, Customer Care Associate, Managing Director and CEO of Shoppers Stop, said:
“For decades, Shoppers Stop has brought global brands closer to Indian consumers. With ‘Get Spotlight Ready’, we take a step forward—enabling Indian talent to shine on the global stage. This marks a shift from curating global experiences for India to nurturing India’s talent for the world.”
The launch event was energized by a dynamic performance from Northeast music sensation Gilithigreams, whose all-girl ensemble captivated audiences and inspired young aspirants.
An Immersive Experience for Aspiring Talent
Through this initiative, Shoppers Stop offers a holistic ecosystem designed to help aspirants refine their style, skills, and self-expression. Key highlights include:
- Curated fashion and beauty looks tailored for performance readiness
- Colour analysis zone to identify personalized styling palettes
- Interactive photobooth for capturing transformed looks
- Expert-led sessions focused on presentation and confidence
Each element is crafted to empower participants—not just in appearance, but in confidence, stage presence, and personal expression.
Turning Stores into Stages
Following its debut in Guwahati, the campaign will expand to major cities including:
- Mumbai
- Pune
- Hyderabad
- Bengaluru
- Delhi
- Chennai
- Ahmedabad
- Kolkata
- Chandigarh
The campaign will also extend to digital platforms, transforming Shoppers Stop outlets into vibrant talent preparation hubs where creativity meets opportunity.
New Chapter in Experience-Led Retail
With ‘Get Spotlight Ready’, Shoppers Stop reinforces its position as a leader in experience-driven retail, bridging global cultural trends with Indian aspirations and empowering a new generation to step confidently into the spotlight.
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