Marketing

Ferrari is developing a virtual engine and gear-shift system alongside a distinctive “sound signature” for its upcoming electric vehicles. A recent patent application hints at these plans. A Ferrari EV prototype spotted in Maranello earlier emitted an engine-like sound, showcasing the brand’s commitment to recreating the traditional driving experience in their future electric lineup. Ferrari’s…

Royal Enfield recently unveiled the 2025 refresh of their popular Hunter 350 roadster, marking the model’s first significant upgrade. This version features enhancements like rear suspension updates and improved amenities, maintaining its competition with Honda CB350 RS and Jawa 42 in India. The 2025 Royal Enfield Hunter 350’s major update includes a switch to a…

Uber and Volkswagen will introduce a commercial robotaxi service in several US cities using autonomous electric VW ID. BUZZ vehicles. Los Angeles will be the first city in late 2026. Human safety operators will initially drive the vehicles, transitioning to fully driverless mode by 2027. Volkswagen ADMT is preparing to navigate California’s regulations for autonomous…

Renowned for budget-friendly cars, Renault’s latest offering, the 5 Turbo 3E, comes with a price tag of £135,000 (approx. ₹1.5 crore), making it their most expensive model. This places the new car in competition with luxury vehicles like the Porsche 911 Carrera GTS. The Renault 5 Turbo 3E differs greatly from the standard Renault 5,…

Genesis revealed the new X Gran Equator Concept at the 2025 New York Auto Show, previewing a rugged SUV set to compete with luxury off-roaders like the Land Rover Defender, Toyota Land Cruiser, and Mercedes-Benz G-Class. This launch followed the recent introduction of two coupe and convertible concepts based on the G90 at the Seoul…

BMW will host the BMW M Drift Academy in India on April 26-27 at Raymonds Compound, JK Gram, Thane West. This event is a unique opportunity for car enthusiasts to learn drifting safely and master the art in a controlled environment. The BMW M Drift Academy, under the #DriftResponsibly campaign, offers a controlled learning environment…

Suzuki has expanded online by teaming up with Flipkart, India’s top e-commerce platform. Customers can now buy six Suzuki models on Flipkart: Avenis, V-Strom SX, Gixxer, Gixxer SF, Gixxer 250, and Gixxer SF250. Sales start on April 15, but Access and Burgman Street are excluded. Flipkart already sells motorcycles from many leading brands. Initially, Suzuki’s…

BYD has introduced its first EVs on the new Super e-platform, featuring rapid ultra-fast charging. The Han L sedan gains 402km in just 5 minutes, while the Tang L eSUV adds 370km in the same time, starting at $30,000. CEO Wang Chuanfu aims to address charging concerns by enabling speedy refueling comparable to gasoline cars.…

BMW has introduced the Z4 M40i Pure Impulse edition in India, priced from ₹96.9 lakh (ex-showroom). This limited-edition CBU roadster is the M Performance variant of the Z4 and notably includes a manual gearbox option launched for the first time in India. The BMW Z4 M40i Pure Impulse edition is sold at different prices based…

The 25% tariff imposed by the Trump administration on imported vehicles has led to strong reactions from global automakers. Audi and Jaguar Land Rover have ceased vehicle imports to the US. Analysts predict higher prices, prompting some consumers to buy sooner to avoid potential increases. Audi is pausing US imports from Mexico and overseas, currently…