Marketing

BMW will host the BMW M Drift Academy in India on April 26-27 at Raymonds Compound, JK Gram, Thane West. This event is a unique opportunity for car enthusiasts to learn drifting safely and master the art in a controlled environment. The BMW M Drift Academy, under the #DriftResponsibly campaign, offers a controlled learning environment…

Suzuki has expanded online by teaming up with Flipkart, India’s top e-commerce platform. Customers can now buy six Suzuki models on Flipkart: Avenis, V-Strom SX, Gixxer, Gixxer SF, Gixxer 250, and Gixxer SF250. Sales start on April 15, but Access and Burgman Street are excluded. Flipkart already sells motorcycles from many leading brands. Initially, Suzuki’s…

BYD has introduced its first EVs on the new Super e-platform, featuring rapid ultra-fast charging. The Han L sedan gains 402km in just 5 minutes, while the Tang L eSUV adds 370km in the same time, starting at $30,000. CEO Wang Chuanfu aims to address charging concerns by enabling speedy refueling comparable to gasoline cars.…

BMW has introduced the Z4 M40i Pure Impulse edition in India, priced from ₹96.9 lakh (ex-showroom). This limited-edition CBU roadster is the M Performance variant of the Z4 and notably includes a manual gearbox option launched for the first time in India. The BMW Z4 M40i Pure Impulse edition is sold at different prices based…

The 25% tariff imposed by the Trump administration on imported vehicles has led to strong reactions from global automakers. Audi and Jaguar Land Rover have ceased vehicle imports to the US. Analysts predict higher prices, prompting some consumers to buy sooner to avoid potential increases. Audi is pausing US imports from Mexico and overseas, currently…

German automaker BMW has unveiled the 2025 BMW R 1300 R roadster featuring a new 1,300cc liquid-cooled twin-cylinder boxer engine producing 145hp at 7,750rpm with 149Nm torque at 6,500rpm. It includes a standard six-speed gearbox with quickshifter and offers an optional Automated Shift Assist system. The 2025 BMW R 1300 R has advanced features including…

Bentley’s added a plug-in hybrid V8 for the Continental GT and Flying Spur, named the “High Performance Hybrid,” providing 671hp and 930Nm torque. While it’s less potent than the 771hp Ultra Performance variant, it still delivers performance akin to some top-tier sports cars available today. Bentley’s new hybrid powertrain outperforms the previous W12 models. The…

The Delhi government introduced the draft of Electric Vehicle (EV) Policy 2.0, a notable shift in its electric mobility plan. The policy aims to increase electric vehicle presence on Delhi roads from 13-14% to 95% by 2027. It includes measures such as halting petrol bike registrations, retiring ICE three-wheelers, and enhancing charging infrastructure. The draft…

BMW Group India, led by CEO Vikram Pawah, is optimistic about the Indian electric vehicle (EV) market, foreseeing Tesla’s arrival as a potential booster for the sector. Pawah believes that increased competition, such as Tesla’s presence, typically stimulates market growth. In Q1 2025, BMW sold 646 EVs in India from its BMW and MINI brands,…

Hyundai reaffirms dedication to hydrogen cars with the new Nexo SUV, inspired by the Initium concept and ‘Art of Steel’ design. It sets a distinct style for upcoming hydrogen FCEVs, distinguishing them from battery-electric and combustion models in Hyundai’s range. The new Nexo model showcases a unique design with grid-shaped “H-two” lights, H-shaped bumper surfaces,…