Tesla’s EV sales in Europe dropped drastically by 49% in January and February compared to last year, with just 19,046 vehicles registered, based on ACEA data. Registrations fell by 47% in February, highlighting Tesla’s minimal market share in the EU. CEO Elon Musk’s controversial actions could be a factor in this significant decline.
In February, Tesla’s battery-electric vehicle sales dropped by 44%, hitting a five-year low in market share at 9.6%, with sales below 16,000 in 25 EU nations, plus the UK, Norway, and Switzerland. In contrast, Volkswagen and BMW excelled, with Volkswagen’s BEV sales soaring by 180% to nearly 20,000 units sold in February, surpassing Tesla’s sales figures.
Chinese EV brands surpassed Tesla in sales. BYD had an astonishing 94% leap, selling over 4,000 cars, while Polestar saw an 84% increase with over 2,000 units sold. Xpeng sold over 1,000 cars, and Leapmotor nearly reached 900. Despite fierce competition, EU electric vehicle sales surged by 28.4% to approximately 255,489 vehicles in the first two months of the year.
Despite EU electric vehicle sales growing, Tesla’s market share fell to 9.6%, its lowest in five years, due to factors like model change timing and fewer offerings, as highlighted by Felipe Munoz from JATO Dynamics, who noted that companies with fewer models, such as Tesla, face sales challenges during model switches.
Tesla’s sales may suffer due to its CEO’s connections and support, including toward Trump and leading the new DOGE Department, raising doubts about customer loyalty. Musk’s backing of far-right European groups via over two dozen X platform posts might negatively affect consumer perceptions and sales.
Sources News From Various Digital Platforms, Websites, Journalists, And Agencies.
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