PepsiCo’s $1.65 billion acquisition of prebiotic soda brand Poppi aligns with its shift towards healthier products amid changing consumer tastes away from sugary drinks and snacks. Regulatory approval is pending and no completion timeline has been specified.
PepsiCo’s recent acquisitions include Siete Foods for $1.2 billion in January and full ownership of the Sabra hummus brand in late 2024. These moves signify the company’s aim to grow its presence in the health-conscious food and beverage sector.
Poppi, previously Mother Beverage, gained fame post-Shark Tank in 2018 for its prebiotic and apple cider vinegar sodas promoting gut health. Despite prebiotic soda’s popularity surge, just 5% regularly consume them per Zappi research. PepsiCo’s purchase may elevate Poppi above competitors like Olipop, yet both brands have room to grow in sales and recognition.
PepsiCo paused its plan to launch a Soulboost-based prebiotic soda brand after acquiring Poppi. Despite criticism for giving Poppi vending machines to influencers during the Super Bowl, the health-focused soda market is thriving. The functional beverage category, with added health benefits, is outpacing traditional sodas and is projected to reach $2 billion in sales by 2029 as per Coca-Cola’s research.
Sources News From Various Digital Platforms, Websites, Journalists, And Agencies.
Leave a Reply