Pepperfry Launches Its New Store In Tezpur, Assam; Strengthens Its Omnichannel Presence In Eastern India

Tezpur, 4th October 2024: Pepperfry, the leading e-commerce furniture and home decor company, announces the launch of its new Store in Tezpur, Assam. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s store footprint currently spans across 100+ cities with 150+ stores in the country.

Pepperfry stores have transformed the furniture retail landscape in India. The company’s omnichannel strategy is driven by the expansion of FOFO (Franchise Owned Franchise Operated) stores across the country, currently working with over 100 unique partners. The new store, launched in partnership with Mr.Ankit Kumar Khetawat, is situated at a prime location at Dhanua Nagar in Tezpur Assam, spanning a carpet area of 1000 sq. ft. It offers customers a first-hand experience of an extensive catalogue of furniture, mattress and home décor products from 1000+ brands. Customers will receive specialized design advice from the company’s interior design consultants. The store in Tezpur aims to provide a personalized shopping experience tailored to the unique needs of local customers.

Speaking of the launch Hussaine Kesury, Chief Business Officer, Pepperfry said, “We are delighted to launch our new store in Tezpur in partnership with Mr .Ankit Kumar Khetawat. Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today, a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we strive to consistently delight our customers at all times.”

Mr. Ankit Kumar Khetawat (Owner of Franchise Store), said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omnichannel business and we are proud to be a part of their journey in creating the largest omnichannel home and furniture business.”