The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle marketplace Mobile.de.
Direct Line Group seeks a new interim CMO as Samuel Day departs after one year. Day is currently in charge of marketing for Direct Line, Churchill, Green Flag, Privilege, and Darwin. He will join Mobile.de as chief audience and growth officer on April 1, overseeing B2B and B2C operations, including brand marketing, performance marketing, dialogue marketing, and marketing technology. Day’s replacement at Direct Line Group, Inga Wiese, who became chief brand officer in 2024, will report to him.
Hired in January 2024 to lead data-led marketing innovation, focusing on enhancing customer-centric initiatives and maximizing ROI at Direct Line Group. Day previously served as CMO at Confused.com for six years and held marketing roles at RAC, HSBC, and Microsoft.
Direct Line Group is recruiting for an interim customer and marketing director as part of their business transformation. They are expanding Direct Line branded motor products on price comparison websites, emphasizing the importance of their brands. This follows the company’s recent entry into the price comparison market last December to meet evolving consumer needs.
In July 2024, during the firm’s Capital Markets Day, Lucy Johnson, the managing director of the motor business, announced plans to list on price comparison sites due to a decline in market share from underperforming customer acquisition efforts. She also mentioned a shift towards a “test and learn” strategy to reduce marketing spend and focus on digital acquisition. In December, Aviva disclosed the purchase of Direct Line for £3.7bn, anticipating cost synergies of £125m from the acquisition, marking broader changes within the company.
Sources News From Various Digital Platforms, Websites, Journalists, And Agencies.
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