Marketing

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  • Amazon, a major online retailer, struggles with operating physical stores – a situation with a touch of irony.

    Amazon, a major online retailer, struggles with operating physical stores – a situation with a touch of irony.

    Amazon, a dominant online retailer, is facing challenges in physical stores. According to The Wall Street Journal, workforce for Amazon Go convenience stores has been cut by almost 50% since 2023. These stores, offering contactless payment, struggle to attract regular customers. Amazon, a dominant online retailer, faces challenges establishing a presence in physical stores. The…

  • India’s fruit and vegetable exports have increased by 47.3% over the past 5 years.

    India’s fruit and vegetable exports have increased by 47.3% over the past 5 years.

    In the past five years, APEDA’s financial aid boosted India’s fruit and veg exports by 47.3%. Fresh produce reached 123 nations in FY2023-24. India entered 17 new markets like Brazil, Georgia, Uganda, Papua New Guinea, Czech Republic, and Ghana in the last three years. Through various measures such as international trade fairs, market access negotiations,…

  • Ultimate credit card can make shopping rewarding for aromatherapy enthusiasts in India.

    Ultimate credit card can make shopping rewarding for aromatherapy enthusiasts in India.

    Certain credit cards cater to Indian aromatherapy enthusiasts, enhancing their shopping experience with rewards and benefits, particularly suited for buying essential oils and diffusers. This article presents five top credit cards tailored to meet the specific needs of aromatherapy shoppers. The SBI Cashback Card is a great option for those shopping online for aromatherapy products.…

  • India’s factory activity in January reached a six-month peak.

    India’s factory activity in January reached a six-month peak.

    In January 2025, India’s factory activity surged to its fastest growth rate in six months, driven by strong demand and output, as indicated by a private survey by S&P Global. The HSBC final India Manufacturing Purchasing Managers’ Index (PMI) rose to 57.7 from December’s 56.4, slightly below the early estimate of 58.0. Since July 2021,…

  • Direct Line is seeking a top marketer following Samuel Day’s departs.

    Direct Line is seeking a top marketer following Samuel Day’s departs.

    The company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle marketplace Mobile.de.   Direct Line Group seeks a new interim CMO as Samuel Day departs after one year. Day is currently in charge of marketing for Direct Line, Churchill, Green Flag, Privilege, and Darwin. He will join Mobile.de…

  • FIEO holds interactive session cum workshop on export at NEHHDC

    FIEO holds interactive session cum workshop on export at NEHHDC

    GUWAHATI: Federation of Indian Export Organisations has conducted a one day workshop at NEHHDC. FIEO’s One-Day interactive session on Export at NEHHDC,it was a stepping stone towards global reach for the Handlooms & Handicrafts Entrepreneurs of the region. The pioneering event- “Venturing into International Business,” was hosted by the Federation of Indian Export Organisations in…

  • 30th Artisan Cane and Bamboo Craft Program Held in Karbi Anglong, Assam

    30th Artisan Cane and Bamboo Craft Program Held in Karbi Anglong, Assam

    Karbi Anglong, Assam – January 29, 2025: The 30th Artisan Cane and Bamboo Craft Program was successfully held at Tarabasa Field in Karbi Anglong, Assam, bringing together skilled artisans and enthusiastic learners from across the region. This annual event served as a platform for preserving and promoting the traditional bamboo and cane craftsmanship deeply rooted…

  • Handicraft Exhibition Showcasing Meghalaya’s Rich Craft Heritage Inaugurated in Tura

    Handicraft Exhibition Showcasing Meghalaya’s Rich Craft Heritage Inaugurated in Tura

    Tura, Meghalaya – January 22, 2025: Astha Handicrafts Producer Company Ltd., Tikrikilla, Meghalaya, in collaboration with the Development Commissioner (Handicrafts), has inaugurated a grand 10-day Handicraft Exhibition at Police Parade Ground, Tura. The event, running from January 22 to January 31, 2025, aims to promote and celebrate the exquisite handicrafts of Meghalaya and the Northeast.…

  • Farmers in Morigaon increase musk melon farming and ship 12 tonnes of watermelons to Bihar.

    Farmers in Morigaon increase musk melon farming and ship 12 tonnes of watermelons to Bihar.

    Morigaon, Jan 05: The Morigaon Farmers have successfully shipped over 12 tons of watermelons to Bihar as a result of their increased focus on the agricultural sector under the direction of the Morigaon District’s Agriculture Department. The Agriculture Department is known to be encouraging and concentrating on watermelon production in the area. Using improved (Indus)…

  • ASIDC Ltd. Hosts “Zila Udyam Samagam” to Empower MSME Entrepreneurs at Chandubi Festival

    ASIDC Ltd. Hosts “Zila Udyam Samagam” to Empower MSME Entrepreneurs at Chandubi Festival

    Guwahati, Assam, January 1, 2025 – Assam Small Industries Development Corporation Ltd. (ASIDC) inaugurated the highly anticipated Zila Udyam Samagam today, a platform aimed at empowering entrepreneurs registered under Udyam and MSME to showcase and sell their products. The event, held at Chandubi, Kamrup, Assam, is organized under the Raising and Accelerating MSME Performance (RAMP)…