Marketing

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  • Traditional Pottery of Assam: The Lost Art of Kumhar Community

    Traditional Pottery of Assam: The Lost Art of Kumhar Community

    The traditional pottery of Assam is a beautiful reflection of the state’s rich cultural heritage, deeply rooted in the craftsmanship of the Kumhar community. For generations, the Kumhars have shaped the history of Assam pottery art, creating delicate yet functional earthenware that has served both practical and ritualistic purposes. However, in today’s rapidly modernizing world,…

  • Pepperfry Launches Its New Store In Tezpur, Assam; Strengthens Its Omnichannel Presence In Eastern India

    Pepperfry Launches Its New Store In Tezpur, Assam; Strengthens Its Omnichannel Presence In Eastern India

    Tezpur, 4th October 2024: Pepperfry, the leading e-commerce furniture and home decor company, announces the launch of its new Store in Tezpur, Assam. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s store footprint currently…

  • Gandhi Shilp Bazar Inaugurated at Agartala Urban Haat, Tripura

    Gandhi Shilp Bazar Inaugurated at Agartala Urban Haat, Tripura

    Agartala, 1st October 2024: The Gandhi Shilp Bazar, a celebration of the rich handicraft heritage of the Northeastern Region (NER), was inaugurated today at Agartala Urban Haat, Tripura. The event is organized by the Assam Small Industries Development Corporation Limited (ASIDC), Guwahati, Assam, and is sponsored by the Development Commissioner (Handicrafts), Ministry of Textiles, Government…

  • Natural Dyeing Craft Workshop Inaugurated in Ri-Bohi, Meghalaya

    Natural Dyeing Craft Workshop Inaugurated in Ri-Bohi, Meghalaya

    After being approved by the Ministry of Textiles’ Office of the Development Commissioner (Handicraft), the Government of India’s Sarikushi, Nongpho, Dist. successfully hosted a one-month Design and Technology Development Workshop on Natural Dyeing craft. Assam’s Pratikshya NGO in Nagaon is in charge of the initiative. In addition to promoting and preserving the traditional art of…

  • Seminar on Dry Flower Craft for Nagaland Artisans Held in Chumukedima, Nagaland

    Seminar on Dry Flower Craft for Nagaland Artisans Held in Chumukedima, Nagaland

    A one-day seminar-cum-workshop, organized by the Office of the Development Commissioner (Handicrafts), Handicrafts Service Centre, Kohima under the Ministry of Textiles, Government of India, was held on September 13, 2024, at Hotel Seasons in Chumukedima, Nagaland. The event focused on artisans involved in dry flower crafts in the state. The programme was inaugurated by  Er.…